Events management : an integrated and practical approach / Razaq Raj, Paul Walters, Tahir Rashid
Detalles de publicación: Los Angeles : SAGE, 2009Edición: 1st edDescripción: 250 pISBN:- 9781412923354
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libro | Centre d' Informació i Documentació del CERC Sala | General | S 01234 | 1 | Disponible | 1900146447 |
1. Introduction -- 2. Types of events -- 3. Planning for festivals, conferenes and events -- 4. International and legal requirements for event organisers -- 5. Human resource management -- 6. Events tourism -- 7. The marketing process -- 8. Integrated marketing communications and public relations -- 9. Event sponsorship -- 10. The role of finance as a resource -- 11. The importance of fundraising and other sources of finance -- 12. Costing and pricing strategies -- 13. Capital investment decisions -- 14. Event logistics - an integrated approach -- 15. Events production and equipment design -- 16. Lights and associated equipment in common usage at venues and events -- References -- Index
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